Ira's authentic water-boiled bagels are carefully crafted with a bit of Grandma's love and a whole lot of New Jersey style. These are tastes and textures for the serious bagel fanatic: crisp on the outside, tender and chewy on the inside with a perfect schmear (for those who don't speak Jersey. That's a spread of cream cheese.) The wide variety of bagels and flavorful schmears are made fresh daily inside this unassuming store in Lake in the HIlls. A steady flow of customers begins coming in as soon as they open at 6:30 a.m. which is why you need to get there early because when Ira's is out of bagels, they're out of bagels. Grab a dozen for your coworkers, or get a made-to-order bagel sandwich for yourself. One bite of Ira's lox and cream cheese on a pumpernickel bagel or pastrami on an everything bagel and you might think you can hear the Atlantic Ocean just beyond the parking lot.